Ensuring customers can easily read and act on the content sent to them via email or text message is becoming increasingly important to businesses. According to our Mobile Analytics service 7.2% of all web requests in the United States in May 2011 were from mobile phones or tablets. An email designed for a desktop or laptop email client such as Outlook, or a browser based e-mail service like Hotmail or Gmail won’t look very nice when viewed on the small screen of even the most high end smartphone. There’s simply too much content, pictures and links.