New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.
Nielsen’s detailed analysis of smartphone usage reveals that retailers’ mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.
The research also revealed that shoppers preferred retailers’ mobile websites over mobile apps, although consumers who used retailers’ mobile apps tended to spend more time on them.