Christmas 2011 has seem more people than ever using their mobile phones to shop online. That in itself isn’t surprising - but what’s caught our eyes is the scale of the increase.

IBM Coremetrics has released a series of figures that compare 2011’s key shopping days in the USA with last year’s online traffic. First came ‘Black Friday’, which is the day after Thanksgiving Day. It says mobile devices accounted for 14.3% of all US online retail traffic on 25th November, up from 5.6% in 2010. Over two-thirds of that traffic was via Apple iPhones and iPads. Sales on mobile devices reached 9.8% of all online purchases, up from 3.2% year-on-year.

51Degrees.mobi, the leading provider of device detection, web optimisation and mobile analytics solutions, has been adopted as a data source by Apache Mobile Filter, the leading provider of mobile detection services for Apache.

Apache Mobile Filter extends the Apache web server to detect mobile devices accessing the web server and provides the developer enhanced information about the device. The web page returned from web server can be customised to better meet the needs of the requesting device.

Our mobile web site demonstrates how our device data, device detection and web optimisation can produce an online experience tailor-made for each mobile device.

Visit 51Degrees.mobi from your handset to learn more... or scan our QR code on your mobile phone.

We've been busy creating new mobile products and services to benefit your business.

You may not be aware but, since September, the WURFL Device file has been commercialised. This means using newer WURFL versions for commercial purposes will require a commercial license.

In response to this and other feedback from our customers, we have launched our own Device file. It comes in two versions:

1. an entry-level open source version called Lite, which can be used commercially and is entirely free; and
2. a Premium version that provides a comprehensive set of device attributes to help you create the very best mobile experience for your customers.  

Our device detection file contains the very latest smartphones, feature phones, tablets and consoles. Naturally, it’s fully compatible with our Foundation API and Framework products, which have also been upgraded to version 2.

51Degrees.mobi, the leading provider of device detection, web optimisation and mobile analytics solutions, has today launched two new device detection databases for developers wanting to build the very best mobile web experiences.