Find out what's new at 51Degrees.mobi in our May 2012 news letter. Topics include...

Over the Air 2012	New PHP Beta	RingMark Integration	New Partners

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has expanded its portfolio to include PHP. The PHP scripting language is powerful and flexible, making it a popular choice for web site developers. Around a third of all websites currently use PHP.

This means even more developers and site owners can now discover whether the visiting device is a tablet, whether it’s a smart phone, what the screen size is – and they can then adjust the online content accordingly.

If you don’t have a web site designed for mobile phones, you don’t just risk frustrating your customers when they visit you online. You’re also likely to drain their smartphone batteries. That’s the message from a research team based at California’s Stanford University.

The researchers published a paper entitled “Who Killed My Battery: Analyzing Mobile Browser Energy Consumption” at the World Wide Web 2012 conference last week. They used an Android handset to browse a variety of popular web sites, measuring the phone’s energy consumption as it loaded and rendered web pages. As well as analysing each page, the team also measured the energy needed to render individual web elements such as images, JavaScript, and CSS.

Enabling your website for mobile visitors doesn’t just improve the consumer experience. It also makes commercial sense.

The latest organisation to produce figures that prove what we’ve known for a long time is UK-based search marketing agency Mediarun. It’s found that ‘bounce rates’ from mobile devices are around 40%, which is about 10% higher than on desktop browsers. The company says this means 5.6% of all mobile traffic is being lost by online retailers... and that’s a significant amount of lost sales.

51Degrees.mobi has become the first device detection business to implement Ringmark in its free-for-commercial-use and paid-for premium data sets. This ground-breaking move makes it easier for developers to create mobile web sites that are tailored to the precise needs of online visitors.

Ringmark is the mobile browser test process introduced at Mobile World Congress 2012 by Facebook. It’s designed to help developers learn more about each mobile web visitor without requiring visitors to provide any personal details. Coremob, the Core Mobile Web Platform Community Group from the World Wide Web Consortium (W3C), is eventually expected to be handed control of the project.

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has announced a breakthrough in mobile device detection.

By using the built-in accelerometers on modern smartphones, together with the CPU temperature monitoring that’s standard on most mobile devices, 51Degrees.mobi can now determine whether a mobile phone is being held in a user’s left hand or right hand.

Ingeniux Corporation, a leading provider of web and social content management software, today announced it has licensed the 51Degrees.mobi mobile Premium Device Data for distribution with the Ingeniux CMS web content management and Cartella community and collaboration software.

With 51Degrees.mobi fully integrated within Ingeniux CMS and Cartella, Ingeniux customers can easily target web content to mobile devices, preview content display on a wide range of devices, and accelerate development of advanced mobile features.

New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.

Nielsen’s detailed analysis of smartphone usage reveals that retailers’ mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.

The research also revealed that shoppers preferred retailers’ mobile websites over mobile apps, although consumers who used retailers’ mobile apps tended to spend more time on them.

DotNetNuke Corp., the global leader for adaptive web content management software that keeps businesses’ online presence relevant and effective, today announced a licensing agreement with 51Degrees.mobi, the leading provider of automatic mobile device detection, mobile web optimization, and mobile analytics solutions.

Through the agreement, DotNetNuke will integrate the 51Degrees.mobi Device Description Repository (DDR) into all editions of DotNetNuke 6. Access to the DDR is free for DotNetNuke users and further simplifies mobile website development on the platform. The 51Degrees.mobi DDR is used by over 20,000 developers and over 160 million new devices every month. It is one of the most widely used mobile device databases available.

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has today published an analysis of the mobile devices its online partners detected browsing the internet last year.

The 51Degrees.mobi Mobile Web Trends 2011 white paper shows that the proportion of mobile web visitors in the USA with Android devices overtook Apple users by the end of the year. The share of Apple iOS web traffic in December 2011 fell to 34.1% in the US, while Android increased to 36.6%.